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This article has been excerpted from Guerrilla Marketing on the Internet by Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough, available from Entrepreneur Press.
Is your message, product or service worth talking about? We certainly h..
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Green marketing represents a fraction of the $150 billion advertising industry. But from corporate offices to media firms, the buzz is about finding ways to brand and advertise green.
This effort is not without risks. "Greenwashing" is the backlash fro..
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What does it take to survive and prosper in a difficult, even hostile, marketing environment? Take a clue from nature, where success comes down to survival of the fittest. The most prolific creatures on the planet must be adaptable, rugged, aggressive a..
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It's not an offer you see every day: "Buy a House, Get a Free Electric Car." But that's exactly why Chris Schneider, owner of Honda Motorwerks, in La Crosse, Wisconsin, decided to use such an attention-grabbing sales tactic.
Schneider, 51, has been sel..
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Guerrillas know that marketing is just a fancy word for selling. It's more common sense and patience than anything else. It's a process and not an event.
Marketing is any contact that your business has with anyone who isn't a part of your business. Mar..
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I love hearing inspirational stories of business owners who are successfully running and growing their companies. I also enjoy learning how e-mail marketing helps them succeed. This month, I'm shining the spotlight on three very different businesses tha..
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Lyn Toomey, a veteran virtual assistant and founder of Virtual Market Support, leverages her 27-year career in marketing, operations and virtual assistance to support small and midsize businesses.
In the past few years, the Virtual Assistant (VA) indus..
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The good news about e-mail marketing is you don't have to be a design expert to create great-looking campaigns. Most e-mail marketing service providers offer pre-designed templates you can choose from (that are created by professional designers). But ev..
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Are you guilty of "me too" marketing? If so, you're not alone. It seems no matter what's being marketed, you'll find the majority of competitors have virtually interchangeable messages and offers. Take away the names and logos and it's hard to tell the..
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When is the last time you took a hard look at all your branding materials (e.g., your marketing materials, packaging and website)? Do they match one another? Is the information up-to-date? Is the messaging consistent? Perhaps it's time for an evaluation..
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As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most optimistic projections.
Memorize these words, then live by them. I'm giving y..
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www.entrepreneur.com
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As marketing continues to change, the secrets of guerrilla marketing continue to change. There are 18 guerilla marketing secrets, and they guarantee you will exceed your most optimistic projections.
Memorize these words then live by them. I'm giving yo..
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www.entrepreneur.com
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Does your advertising work as hard as you do? For most entrepreneurs on fixed marketing budgets, advertising has to pull its weight. Even some of the country's largest advertisers who once ran ads for the sake of branding alone now focus their efforts o..
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Most Americans can't get through a single week without purchasing a service from a small business. Whether they're visiting the neighborhood car wash, having an office painted, or getting a home refrigerator repaired, they need the services of a local e..
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This article has been excerpted from Mastering Online Marketing by Mitch Meyerson and Mary Eule Scarborough, available from Entrepreneur Press.
There's never been a better time to take advantage of the expansive opportunities for online business d..
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Millions of Americans are living their entrepreneurial dreams by running a business from home. Many entrepreneurs start with an idea to sell a product or service, working part-time out of a home office, kitchen or garage. Some leave the corporate world..
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Outstanding entrepreneurs are often excellent do-it-yourselfers. They learn to be great at their core businesses while handling the thousand-and-one tasks that require attention on a daily basis. But the trick to real success is understanding what tasks..
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According to the American Marketing Association, the term "green marketing" came into prominence in the late '80s and early '90s. Since that time, the concept of becoming sustainable has gone from an afterthought to top priority for many companies.
"Wh..
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This article has been excerpted from Startup Guide to Guerilla Marketing by Jay and Jeannie Levinson, available from Entrepreneurpress.com.
The Nestle Corporation in Geneva, Switzerland, asked Leo Burnett Advertising in Chicago, Illinois, where crea..
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The exponential growth of the internet has created new-found opportunities for millions of businesses that previously would have never been able to compete in the global marketplace. Yet while the low-entry and marketing costs have leveled the playing f..
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