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One of the biggest challenges for any business is pricing.
This applies not only to a startup, but also to well-established businesses, especially those in lower-margin, highly competitive industries. The common theme with most pricing issues is risk:Â..
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The examples used in this article have been excerpted from 75 Green Businesses You Can Start to Make Money and Make a Difference by Glenn Croston, available from Entrepreneurpress.com. Going green is not going away, but the various trends within the..
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There's a new gold rush in California, but the rush is to the altar. Gay and lesbian couples from any state can come to California to tie the knot. As a result, a growing number of businesses are saying "I do" to the same-sex marriage market, helping th..
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I love hearing inspirational stories of business owners who are successfully running and growing their companies. I also enjoy learning how e-mail marketing helps them succeed. This month, I'm shining the spotlight on three very different businesses tha..
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Lyn Toomey, a veteran virtual assistant and founder of Virtual Market Support, leverages her 27-year career in marketing, operations and virtual assistance to support small and midsize businesses.
In the past few years, the Virtual Assistant (VA) indus..
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For businesses involved in international trade that have endured years of government emphasis on supply chain security, there may finally be a light at the end of the tunnel. The only problem--it could well be an oncoming train. Traders who have pushed..
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by Mathew SchwartzÂ
Less risk, more reward? Regardless of how you do the math, software-as-a-service (SaaS) applications are providing smaller businesses with software capabilities that previously only larger companies could afford.
For example, when..
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High gas prices and the ongoing concern for the environment have prompted an increasing number of environmentally sensitive businesses to focus greater attention outside of the workplace and on those carpool lanes, bike lanes and even onto the sidewalks..
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Most mom entrepreneurs start their businesses to have a career that's flexible for family life. We own our businesses so that we don’t have to work traditional hours and can create schedules that support motherhood. There's no perfect balance, howeve..
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Some of the most successful businesses in the world have made their mark by articulating their unique capabilities. FedEx put itself on the map by guaranteeing packages would reach their destinations overnight. Domino's Pizza once promised to deliver ho..
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The exponential growth of the internet has created new-found opportunities for millions of businesses that previously would have never been able to compete in the global marketplace. Yet while the low-entry and marketing costs have leveled the playing f..
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Many small businesses are good at pursuing a relationship with customers, but they aren't as good at nurturing it. Nurturing a relationship allows you to reinforce your brand and increase brand loyalty. This also helps you weather the storms of increas..
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Marketing isn't just an expense; it's an investment. As an accountant, I often see businesses spending an incredible amount of money on marketing with very little return. The key is to market smarter and fully utilize your marketing budget.
Throwing mo..
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Halloween is a frightfully big business. People will spend an estimated $5.07 billion this year to dress up as pirates and fairies and to outfit their homes with all manner of spooky accoutrements, from foam gravestones for the front yard to motion-sens..
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The SBA reports that there are about 26 million small businesses in the U.S. This includes 20 million sole proprietors and 6 million businesses with employees.
Intuit recently conducted a survey that found 72 percent of Americans want to start their ow..
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A lawyer with a chocolate business, a pilot with a crawfish company, an accountant with an ice house venture. Entrepreneurs sometimes find their lives split between seemingly incongruous businesses. Some intentionally turned a hobby or interest into a m..
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Determining which industries aren't long for this world may seem easy enough. But some types of businesses, such as telemarketing, are surprisingly hard to kill. And then again, other industries, probably the ones you're sad to see go, can't find a way..
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Determining which industries aren't long for this world may seem easy enough. But some types of businesses, such as telemarketing, are surprisingly hard to kill. And then again, other industries, probably the ones you're sad to see go, can't find a way..
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www.entrepreneur.com
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Entrepreneurs sometimes find their lives split between seemingly incongruous businesses: a lawyer with a chocolate business; a pilot with a crawfish company; a TV and film producer with a dating empire. Some intentionally turned a hobby or interest into..
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Private employment among small businesses (U.S. companies with fewer than 50 employees) increased by 44,000 in August, according to the ADP Small Business Reportreleased September 6. The ADP Small Business Report is based on data from the ADP National E..
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