When people hand you a Moo MiniCard, they don't surreptitiously slip the business card into your hand; they splay out their set of cards and let you choose your favorite one. Then they tell you about the image on the back, whether it's a photo from a vacation, a product shot, an avatar or an innovative digital design. And though the pint-size cards may not fit neatly in your Rolodex--they're only half the size of traditional business cards--their colorful appearance and slick, high-quality feel make you take notice. Richard Moross, 30, came up with the idea for MiniCards late one night in 2003. As the strategic planner for a design firm, he was losing sleep thinking of a product idea. He thought about Coca-Cola's mission to have everyone in the world in arm's reach of a Coke and started running through the everyday items he had around.
Moross looked close--to his pockets--and hit on business cards, realizing that when it came to people promoting their personal websites and blogs, they were still often scribbling their URLs on napkins or whatever else was at hand. Moreover, people were developing other aspects of their online identities, like MySpace pages and Flickr accounts, that didn't yet have a place in the physical world, and a traditional business card just seemed too stuffy to do the job.Content Continues Below
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