en-us http://www.newsique.com/small_business/ Get Informed. Choose Your News. http://www.businessdose.com/small_business/guerrillas_use_word-of-mouth_mar/ This article has been excerpted from Guerrilla Marketing on the Internet by Jay Conrad Levinson, Mitch Meyerson and Mary Eule Scarborough, available from Entrepreneur Press. Is your message, product or service worth talking about? We certainly h news small_business 2008-08-29 09:00:30 http://www.businessdose.com/small_business/guerrillas_use_word-of-mouth_mar/ www.entrepreneur.com http://www.entrepreneur.com/marketing/guerillamarketing/article196696.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/guerrillas_use_word-of-mouth_mar/#comments http://www.businessdose.com/small_business/why_your_business_needs_a_true_d/ When it came to household duties, I was brought up on Pine-Sol. If the floor needed to be mopped, it was water and Pine-Sol. If the room was a bit musty, a bit of Pine-Sol on a moist rag made it fresh again. If the carpet got stained, Pine-Sol would magi news small_business 2008-08-29 09:00:25 http://www.businessdose.com/small_business/why_your_business_needs_a_true_d/ www.entrepreneur.com http://www.entrepreneur.com/technology/techbasicscolumnist/article196698.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/why_your_business_needs_a_true_d/#comments http://www.businessdose.com/small_business/budget_strategically_to_stay_on_/ Budgeting is probably the least-loved business management tool. Even the word "budget" brings to mind disapproving accountants and denied requests. And how often have we heard the phrase, "it's not in the budget"? Nevertheless, budgeting is one of the m news small_business 2008-08-29 09:00:13 http://www.businessdose.com/small_business/budget_strategically_to_stay_on_/ www.entrepreneur.com http://www.entrepreneur.com/startingabusiness/businessplans/businessplancoachtimberry/article196700.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/budget_strategically_to_stay_on_/#comments http://www.businessdose.com/small_business/character_counts/ You could pay Gwyneth Paltrow or Angelina Jolie millions of dollars to represent your company. But if you don't have the budget of Estee Lauder or St. John, some creativity and a four-legged friend could take your business far. After all, who doesn't im news small_business 2008-08-27 09:01:04 http://www.businessdose.com/small_business/character_counts/ www.entrepreneur.com http://www.entrepreneur.com/marketing/marketingideas/article196650.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/character_counts/#comments http://www.businessdose.com/small_business/do_you_know_what_your_audience_w/ Defining your target market and converting it into a customer base can be an expensive and time-consuming process. Part of the process involves identifying the goods and services you can offer that will attract customers and bring a return on your invest news small_business 2008-08-27 09:00:59 http://www.businessdose.com/small_business/do_you_know_what_your_audience_w/ www.entrepreneur.com http://www.entrepreneur.com/homebasedbiz/homebasedbizcolumnistlesleyspencerpyle/article196662.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/do_you_know_what_your_audience_w/#comments http://www.businessdose.com/small_business/why_do_franchisors_fail/ The recent announcements of the bankruptcies of Bennigan's and Mrs. Field's Cookies raises a question that perhaps too few franchisors ask themselves in earnest: Why do franchisors fail? These are not the first franchisors to declare bankruptcy, nor wi news small_business 2008-08-27 09:00:48 http://www.businessdose.com/small_business/why_do_franchisors_fail/ www.entrepreneur.com http://www.entrepreneur.com/franchises/franchisingyourbusinesscolumnistmarksiebert/article196676.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/why_do_franchisors_fail/#comments http://www.businessdose.com/small_business/7_biggest_mistakes_in_setting_pr/ One of the biggest challenges for any business is pricing. This applies not only to a startup, but also to well-established businesses, especially those in lower-margin, highly competitive industries. The common theme with most pricing issues is risk: news small_business 2008-08-27 09:00:37 http://www.businessdose.com/small_business/7_biggest_mistakes_in_setting_pr/ www.entrepreneur.com http://www.entrepreneur.com/startingabusiness/startupbasics/startupbasicscolumnistbradsugars/article196678.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/7_biggest_mistakes_in_setting_pr/#comments http://www.businessdose.com/small_business/learn_to_break_the_sales_mold/ So there I was, just a grade school kid, watching a bizarre TV show called The Greatest Lie. The premise was simple enough: One after another, a group of men would take a turn at a microphone to tell an obvious lie--some form of grand fish tale--and th news small_business 2008-08-24 09:00:19 http://www.businessdose.com/small_business/learn_to_break_the_sales_mold/ www.entrepreneur.com http://www.entrepreneur.com/sales/salescolumnistmarkstevens/article196626.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/learn_to_break_the_sales_mold/#comments http://www.businessdose.com/small_business/appeal_to_consumers_five_senses_/ The key to writing effective copy is crafting compelling descriptions to make consumers think they can't live without the product being advertised. Copywriters use a wealth of adjectives and descriptive phrases to personalize a product and give it meani news small_business 2008-08-23 09:02:02 http://www.businessdose.com/small_business/appeal_to_consumers_five_senses_/ www.entrepreneur.com http://www.entrepreneur.com/marketing/marketingbasics/article196612.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/appeal_to_consumers_five_senses_/#comments http://www.businessdose.com/small_business/a_business_comes_into_fruition/ Chris Mittelstaedt, 39 The Fruitguys, South San Francisco, CaliforniaProjected 2008 sales: $10 millionDescription: Fresh fruit delivery service for workplaces Staying the course: Chris Mittelstaedt was just a child at the controls of a Cessna aircraft news small_business 2008-08-22 15:00:52 http://www.businessdose.com/small_business/a_business_comes_into_fruition/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196572.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/a_business_comes_into_fruition/#comments http://www.businessdose.com/small_business/before_there_was_web_20/ Matt Tucker, 29, & Bill Lynch, 30 Jive Software, Portland, OregonProjected 2008 sales: $20 million-plusDescription: Enterprise collaboration and community software Up for debate:Jive Software co-founders Matt Tucker and Bill Lynch go way back. A trop news small_business 2008-08-22 15:00:45 http://www.businessdose.com/small_business/before_there_was_web_20/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196574.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/before_there_was_web_20/#comments http://www.businessdose.com/small_business/a_rare_jewel_of_a_vacation_in_ha/ Anne Pawsat-Dressler, 28 HawaiiHideaways, Kula, HawaiiProjected 2008 sales: $5.4 millionDescription: High-end villa rental agency specializing in upscale concierge services Aloha spirit: All it took was one vacation in Hawaii for Anne Pawsat-Dressler news small_business 2008-08-22 15:00:39 http://www.businessdose.com/small_business/a_rare_jewel_of_a_vacation_in_ha/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196558.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/a_rare_jewel_of_a_vacation_in_ha/#comments http://www.businessdose.com/small_business/a_healthy_pet-treat_business_wor/ Marco Giannini, 32 Dogswell, Los Angeles, CaliforniaProjected 2008 sales: $21 millionDescription: Manufacturer of natural pet treats that have functional properties Natural order: Fresh out of business school and with a brief stint producing functiona news small_business 2008-08-22 15:00:32 http://www.businessdose.com/small_business/a_healthy_pet-treat_business_wor/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196554.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/a_healthy_pet-treat_business_wor/#comments http://www.businessdose.com/small_business/from_basement_boostrapper_to_pro/ Greg Selkoe, 33 Karmaloop, Boston, MassachusettsProjected 2008 sales: $40 millionDescription: Streetwear retailer and online community Wear it's at: With brand names like Artful Dodger, Married to the Mob and Naughty Monkey on its roster, Karmaloop i news small_business 2008-08-22 15:00:21 http://www.businessdose.com/small_business/from_basement_boostrapper_to_pro/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196556.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/from_basement_boostrapper_to_pro/#comments http://www.businessdose.com/small_business/his_watchword_is_customer_servic/ Marx Acosta-Rubio, 38 Onestop, Canoga Park, CaliforniaProjected 2008 sales: $22 millionDescription: Office consumables distributor for small businesses Against all odds: The saying "been there, done that" rings true for Marx Acosta-Rubio. That's not news small_business 2008-08-22 12:01:05 http://www.businessdose.com/small_business/his_watchword_is_customer_servic/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196562.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/his_watchword_is_customer_servic/#comments http://www.businessdose.com/small_business/more_than_just_a_pet_project/ Maria Peevey, 39 SimplyShe Inc., San FranciscoProjected 2008 sales: $50 millionDescription: Manufacturer of fashion products, especially pet fashions Puppy love: It started when Maria Peevey's golden retriever inspired her to write SimplyDog, a book f news small_business 2008-08-22 12:01:01 http://www.businessdose.com/small_business/more_than_just_a_pet_project/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196566.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/more_than_just_a_pet_project/#comments http://www.businessdose.com/small_business/serious_about_student_achievemen/ David Kim, 29 C2 Education, Duluth, GeorgiaProjected 2008 sales: $48 millionDescription: Tutoring company Live and learn: When he was a college student in 1997, David Kim developed a passion for tutoring kids. "[I saw] how they improved," he says. "Be news small_business 2008-08-22 12:00:53 http://www.businessdose.com/small_business/serious_about_student_achievemen/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196560.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/serious_about_student_achievemen/#comments http://www.businessdose.com/small_business/riding_the_green_wave/ Darren T. Kimura, 33 Energy Industries, HonoluluProjected 2008 sales: $16 millionDescription: Energy project developer focused on efficiency and renewable solutions Living large: Darren T. Kimura hasn't wasted a single day of his life. Only 33, he's t news small_business 2008-08-22 12:00:44 http://www.businessdose.com/small_business/riding_the_green_wave/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196570.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/riding_the_green_wave/#comments http://www.businessdose.com/small_business/rethinking_allergy_relief/ Gary Goldberg, 38 Cleanbrands LLC, East Providence, Rhode IslandProjected 2008 sales: $20 millionDescription: Designer and manufacturer of allergy barrier bedding products Night light: Many go in search of the next big idea. For Gary Goldberg, the ide news small_business 2008-08-22 12:00:36 http://www.businessdose.com/small_business/rethinking_allergy_relief/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196576.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/rethinking_allergy_relief/#comments http://www.businessdose.com/small_business/spelling_out_success/ Jera, 34, and Brad Deal, 39 Sticks And Stones, Peoria, IllinoisProjected 2008 sales: $10.5 millionDescription: Custom keepsakes made using framed photos Picture perfect: When Jera Deal took her oldest daughter "letter hunting," it was merely a way for news small_business 2008-08-22 12:00:25 http://www.businessdose.com/small_business/spelling_out_success/ www.entrepreneur.com http://www.entrepreneur.com/worklife/successstories/youngmillionaires/article196568.html Under Rated [1] neoform http://www.businessdose.com/profiles/neoform/ 0 http://www.businessdose.com/small_business/spelling_out_success/#comments