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So, you've got your site up. Now what? You need to drive traffic, grow your opt-in list, make sales and work on your SEO. The list seems endless.
Step back for a minute and realize it's not possible to do everything at once. Once you've built your webs..
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Special correspondent Joanne Yao, a freelance writer based in China, is reporting from Beijing throughout the Olympics.
The residents of Beijing have a talent for occupying separate realities even within a shared city. Stay long enough, and any visit..
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With a credit crunch and many banks tightening up or eliminating lines of credit, it's important for business owners to maintain a steady cash flow. Here are five ways experts say you can start the process:Diversify your revenue stream. Relying too heav..
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In today's volatile economy, growing a franchise system can be tough. But some franchisors see hope in the current business climate. They offer innovative strategies that could benefit any franchisor trying to help existing franchisees succeed and attrac..
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Recent changes by eBay have caused many online sellers to re-examine their single-platform sales models. One of the easiest ways a small e-tailer can minimize the impact of changes by a single e-commerce platform is by selling on multiple platforms. It'..
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After eight bank failures through Aug. 1 this year, business owners are wondering if they can bank on their money being safe. The Federal Deposit Insurance Corporation (FDIC) offers coverage up to $100,000 for deposits per bank, but many business owners..
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Ask American consumers of all ages and income levels and they'll tell you their focus this summer is on savings. In a recession economy--with gas and food prices soaring--consumers are making serious choices every day about how and where to spend their..
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It's not an offer you see every day: "Buy a House, Get a Free Electric Car." But that's exactly why Chris Schneider, owner of Honda Motorwerks, in La Crosse, Wisconsin, decided to use such an attention-grabbing sales tactic.
Schneider, 51, has been sel..
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Last week I answered an e-mail from a woman who wanted to know what to include as a "fulfillment and delivery" category in a business plan for a gym. Her problem was that she didn't see how that general topic--fulfillment and delivery--applied to a gym..
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Regular readers of this column know I encourage new inventors to spend less time focusing on patents and more time concentrating on the business aspects of their inventions. Most of the time, this advice rings true. But because there's a debate currentl..
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Special correspondent Joanne Yao, a freelance writer based in China, is reporting from Beijing throughout the Olympics.
More than 4 billion people are expected to watch the 2008 Summer Olympic Games, where 10,500 athletes are competing in 28 sports. Mo..
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The smell of fresh paint permeates the office, and all that breaks up the bare surroundings is a bright, lime-green "Z" splashed across one very white wall. Shutting the newly installed conference doors takes some nudging, but they finally close, and B..
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For decades, franchisors have pretty much used the same system of quality control. They'd start with several weeks of initial training, provide the franchisee with an operations manual, and sprinkle in occasional field visits and some ongoing training...
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To successfully brand your small company, you must know who you are and show who you are in your every aspect of your business--but especially in your promotional materials. Are you the innovative maverick in your industry? Or the experienced, reliable..
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For the entrepreneur, employee turnover always raises challenges, questions and issues. Employees, of course, leave for many reasons. They're promoted, take a new or "better" position, retire--and, yes, sometimes they're terminated.
Whatever the caus..
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This article has been excerpted from Persuasive Presentations for Business, available from Entrepreneur Press.
Can I be serious? How can I possibly make the claim that you--and remember, I haven't heard you speak--are actually a much better presenter..
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It's true that careless use of credit cards can put you out of business faster than you can swipe your card through the reader.
When used effectively, however, a business credit card can simplify your financial record keeping--and maybe even earn you..
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Buried in a project since right after lunch, you glance up to check the clock, only to realize that it's already 3 p.m. You don't know where the time went because you've been riding a wave of productivity, and all your cylinders are firing--you feel ene..
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In my previous article, I talked about buying residential foreclosures. In the final installment of my series, I'm focusing on buying commercial real estate. Many people start out investing in residential real estate simply because they're more accustom..
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For nearly three decades, voter turnout among young Americans steadily declined; it seemed that people under 30 just didn't care about elections or political issues. But the tide started turning in 2004, when voter turnout among 18- to 29-year-olds was..
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