Todd Gordon has joined media agency Initiative as senior vp, director of national broadcast. He succeeds Kris Magel, who was promoted to executive vp, national broadcast, where he will oversee all national TV buying.Gordon joins Initiative from Mediacom, where he spent nine years. Prior to that he was with Lowe & Partners and DeWitt Media.
Gordon will be the lead national television negotiator for Initiative in the upfront this year.
Ray Dundas, also senior vp and broadcast director, will continue in that role and retain all of his current accounts.
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