Backchannelmedia and WCVB-TV Channel 5, a Hearst-Argyle-owned ABC affiliate in Boston, are teaming up for the first market test using Backchannel’s “television-to-Internet click through system.”Viewers with a Backchannelmedia software-enabled television or set-top box will be able to interact with ads on the TV screen by using their own remote and clicking on an icon that pops up during a show. The action is then bookmarked and a link is forwarded to the person’s Backchannelmedia home page on the Internet, where the person can later go to, click on, and be sent to a product specific information site or to have information sent.
The test will involve up to 1,000 viewers in the Boston area over a three-month period and will begin this spring.
“Our viewers will easily be able to get the products and services they need and want, without changing their viewing habits, and our advertisers will be given addressability and accountability for their spending on our station,” said Bill Fine, president and general manager of WCVB.
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