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Media / Top Articles
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www.mediaweek.com
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National Geographic swept this evening’s (May 1) National Magazine Awards, winning three awards, the most for a single title. Its wins included the prestigious General Excellence in the 2 million-plus circ category for the second year in a row.
"I'm st..
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Viacom on Friday (May 2) reported a 33 percent jump in first-quarter earnings, gains driven in large part by sales of its Rock Band video game and a healthy scatter market.
The media conglomerate earned $270 million, or 42 cents per share, in the first t..
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Todd Gordon has joined media agency Initiative as senior vp, director of national broadcast. He succeeds Kris Magel, who was promoted to executive vp, national broadcast, where he will oversee all national TV buying.
Gordon joins Initiative from Mediacom..
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ABC.com is about to find out whether one good ad deserves another.
Disney-ABC Television Group will begin conducting research next week on inserting multiple commercials into ad breaks for prime-time series on its broadband player.
The industry standard..
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William “Bill” Benz, a longtime and well-known advertising executive, mainly in the brewing business, died on April 28. He was 80.
After stints working for the Associated Brewing Co. throughout the Midwest, Benz made a name for himself as senior vp o..
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The American Federation of Television and Radio Artists membership has ratified the Network Television Code which covers actors and all on-camera and off-camera talent on TV reality shows, syndicated dramas, daytime soap operas, game shows, talk shows, va..
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ABC Family is ramping up its commercial retention strategy in 2008-09, pitching media buyers on Nikki in the City, a new short-form content initiative that will marry an ongoing narrative about a young woman’s romantic life with sponsor integrations.
E..
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Two powerful members of the House of Representatives have told FCC chairman Kevin Martin that satellite radio receivers of the future must not exclude HD Radio, iPods, Internet connectivity or other technology if the FCC permits Sirius and XM to merge.
I..
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Clear Channel Katz Advantage (CCKA) continues to beef up its marketing group by hiring new staff members in Chicago and Los Angeles and its new office in San Francisco.
As previously reported, CCKA is in the process of expanding its integrated marketing..
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Nielsen Online is launching a new group aimed at helping advertisers manage their reputations on the Web--particularly within user-generated content environments.
Essentially, the new Digital Strategic Services group promises to provide brands with resea..
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Troubled technology and video game magazine publisher Ziff Davis Media named Peter Weedfald as president, a new position, as it strives to emerge from bankruptcy by June.
Weedfald most recently was senior vp, chief marketing officer for Circuit City. He..
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Backchannelmedia and WCVB-TV Channel 5, a Hearst-Argyle-owned ABC affiliate in Boston, are teaming up for the first market test using Backchannel’s “television-to-Internet click through system.”
Viewers with a Backchannelmedia software-enabled tele..
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Several top executives at Meredith Corp. are changing jobs in a major shakeup as the company throws more resources behind corporate and cross-platform sales.
Jack Bamberger will give up corporate sales to focus exclusively on Meredith 360, the company’..
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Nielsen Media Research has issued to its clients a nine-page letter spelling out its plan for the transition to digital-only television broadcasting that goes into effect on Feb. 17, 2009, assuring that “most homes” in its audience ratings sample with..
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Sirius and XM on Wednesday (April 30) said they have agreed to not exercise their rights to terminate their merger proposal by May 15 and will extend their merger agreement, waiting for the FCC to render its decision on their marriage. Each side agreed to..
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Few mobile Web sites have demonstrated the ability to reel in big audiences just yet, but mobile is proving to be a reach extension vehicle when coupled with the top sites on the Internet, particularly in the weather and entertainment categories, finds a..
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Jeff Bewkes has decided to jettison Time Warner Cable from the corporate mother ship, telling investors Wednesday (April 30) that Time Warner would completely spin off its cable operation, in which it has an 84 percent stake.
The widely-anticipated move..
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In Style is planning to launch a weekly, celebrity-related video series sometime in the fourth quarter based on the recent success of a content initiative from its March issue, which drove readers to InStyle.com to view a wealth of related, original video..
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The NAB said Wednesday (April 30) that more than 200 members of the House of Representatives have signed on to the Local Radio Freedom Act that denounces charging terrestrial radio broadcasters for playing music over the airwaves.
The RIAA-backed musicFi..
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The influence of the Los Angeles-based Gores Group is beginning to show at New York’s Westwood One. The company on Wednesday (April 30) named Los Angeles entertainment lawyer Jonathan S. Marshall its new executive VP for business and strategic developme..
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