NEW YORK With some 100 million people expected to watch Super Bowl XLII Feb. 3 on Fox, it is small wonder that marketers are not flinching at the $2.7 million asking price for a 30-second spot.However, one large and influential consumer group feels that most ads that will run during the Super Bowl do not speak directly to them: the moms of America.
According to a new survey, 80 percent of moms plan to watch the big game and 60 percent say they will watch just to see the commercials. But 76 percent say they don't think the ads are targeting them.
"The Super Bowl is an all-American affair, and moms around the country not only organize their families' home-viewing parties, but are the segment of the market that actually purchase most of the products advertised during the game," Teri Lucie Thompson, a board member at Marketing to Moms Coalition, Chicago, which fielded the survey, said in a statement.
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