NEW YORK Local ad platform provider Spot Runner has enhanced its creative capabilities with the acquisition of GlobeShooter, a six-month-old start-up network of production professionals.With the acquisition, Spot Runner is forming a production unit designed to bolster its abilities to create low-cost commercials. GlobeShooter's network has 1,200 producers, videographers and production professionals nationwide who can be dispatched to shoot video on location.
Those segments can be combined with Spot Runner's library of thousands of pre-made commercials. Spot Runner said it gives customers the ability to create a TV-quality spot for as little as $500. The company's system includes an online media-planning tool for buying low-priced, targeted local TV ad inventory. It is also branching into Internet video.
The addition of a production network gives Spot Runner advertisers more options for changing the creative content in spots, because GlobeShooter's network allows local businesses to add location footage, customer and owner testimonials and other customized features. For example, a real-estate agent would be able to obtain footage of area homes for use in commercials.
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