BOSTON Continuing its year-long string of global acquisitions and hopping on the green-marketing bandwagon in a big way, Publicis Groupe has made its first buy of 2008, scooping up Act Now Productions, a sustainability consultancy located in San Francisco.Act Now will operate under Publicis' global Saatchi & Saatchi network. Adam Werbach, a leading environmentalist and Greenpeace board member who founded Act Now 10 years ago, has been named CEO of the re-branded Saatchi & Saatchi S, reporting to Andy Murray, CEO of the Saatchi & Saatchi X retail and in-store marketing division.
The goal of Saatchi S: assist companies and their employees with achieving environmental sustainability while also meeting performance goals.
Maurice Lévy, CEO of Publicis Groupe, said the acquisition signals the holding company's serious commitment to helping firms find solutions and adapt in an increasingly "green" business and political environment.
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