NEW YORK Sean Finnegan, Omnicom's most senior digital media executive, is leaving the holding company for a top position at an online advertising network.Finnegan is joining Vibrant Media, a New York-based company that provides so-called in-text advertising, as chief media officer.
Vibrant publishes insert code on their pages that turns the hyperlinks of certain words into links to advertiser Web sites or videos. The ads are user initiated. Vibrant has 3,000 publishers in its network. The company had 39 percent reach in the U.S. in December 2007, per comScore.
"I love the fact that it goes deeper and engages," Finnegan said. "I'm not a fan of translating the traditional model onto the Web."
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