NEW YORK OgilvyOne has landed consolidated direct marketing and customer relationship management duties for Sears Holdings Corp. after a review, the WPP Group agency said.OgilvyOne bested a handful of other contenders, including Interpublic Group units DraftFCB and MRM, to land the account, which encompasses both Sears and Kmart, said sources. Account revenue was not disclosed but sources estimated it at $3 million to $5 million. A Sears representative declined to comment on revenue and contenders.
The assignment comes amid declining sales at both Sears and Kmart and as Sears Holdings chairman Eddie Lampert reportedly mulls a breakup of Sears. Retail analysts have also called for the elimination of the Kmart brand.
The CRM account is new. Previously, direct and e-mail marketing were split among several undisclosed shops.
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