NEW YORK CBS has inked separate deals to place network television content on ad-supported screens in shopping malls and automotive dealerships nationwide.Via its CBS Outernet unit, the network has partnered with Ripple, which maintains interactive screens found mainly in shopping malls. The agreement gives CBS a presence in more than 1,500 U.S. locations, including retailers such as Borders, Coffee Bean & Tea Leaf, Jack in the Box and Tully's.
"Partnering with Ripple gives our national advertising partners the capacity to reach highly desirable audiences on a very local level," said Virginia Cargill, CEO of CBS Outernet. Ripple's other content partners include Yahoo! and The New York Times.
CBS has also formed an alliance with Automotive Broadcasting Network. ABN places car-related content through a private network in over 20,000 dealerships.
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