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REDMOND, Wash. Microsoft is making an unsolicited $44.6 billion offer for Yahoo!, the Internet icon and one the best known Web portals, in a move to boost its competitive edge against Google in the online services market.
The unexpected announcement Fri..
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NEW YORK Alec Gerster, global chairman and CEO of Interpublic Group's Initiative, will retire March 1. His successor is Richard Beaven, the shop's North American CEO, the agency has confirmed.
Gerster joined Initiative in 2002 after a 30-year career at..
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BOSTON Continuing its year-long string of global acquisitions and hopping on the green-marketing bandwagon in a big way, Publicis Groupe has made its first buy of 2008, scooping up Act Now Productions, a sustainability consultancy located in San Francisc..
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NEW YORK Clearly illustrating just how much the beverage category has changed, PepsiCo said today that it would air Super Bowl ads for five different brands: Gatorade G2, Amp Energy, SoBe Life Water, Diet Pepsi Max and Pepsi.
In past years, the majority..
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NEW YORK In his opening address at the 2008 National Association of Television Program Executives conference, Jeff Zucker, president and chief executive officer of NBC Universal, outlined the changing broadcast landscape and offered his thoughts on what..
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NEW YORK Yahoo! shares sank to a 52-week low after Wall Street's closing bell Tuesday as investors viewed the company's quarterly financial results as lacking and executives confirmed that about 1,000 employees will be dismissed next month.
CEO Jerry Ya..
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NEW YORK The board of directors of the American Association of Advertising Agencies today confirmed the appointment of former Lowe North American CEO Nancy Hill as president and CEO of the 4A's.
Hill, 49, succeeds O. Burtch Drake and becomes the ninth C..
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NEW YORK A federal judge today dismissed the remaining claims in a class-action lawsuit that accused Omnicom Group of impropriety in its accounting for its interactive holdings.
U.S. District Court Judge William H. Pauley III granted a summary judgment..
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NEW YORK Havas' MPG has confirmed it has hired David Barrington as evp, managing director of video investments.
Barrington effectively replaces Bill McOwen, who left in the fall for a new post at Publicis Groupe's Starcom in Los Angeles.
MPG had been i..
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LOS ANGELES The Writers Guild of America said Monday that it has agreed to an interim agreement with the producers of the Grammy Awards telecast. The move was widely expected after the guild said last week it would not picket the ceremony.
"Professional..
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NEW YORK Lowe London CEO Amanda Walsh is exiting the agency after slightly more than two years.
Walsh, 49, will leave at the end of February and won't be replaced, said the Interpublic Group shop. Instead, worldwide CEO Stephen Gatfield will spend more..
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NEW YORK Wendy's is putting its red wig back in the box.
The No. 3 burger chain said today that it would end its controversial "That's right" campaign. The spots, airing since May, showed red wig-wearing protagonists giving impassioned speeches about ho..
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DAVOS, SWITZERLAND NBC Universal CEO Jeff Zucker challenged the mobile phone industry to cut entertainment companies better deals for providing content to handsets.
Zucker complained Friday that carriers award just "10 percent of the economics to the co..
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NEW YORK The Nielsen Co. will use its social networking platform HeyNielsen.com to assess the appeal of this year's batch of Super Bowl ads as they air during the game's telecast on Fox Feb. 3.
Nielsen (parent of Adweek) launched the Hey! Nielsen platfo..
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NEW YORK While watching Mad Men last year, I was struck by how precisely this brilliantly produced series captured the world of New York advertising as it must have been in 1962, and I was thankful that I didn't work in advertising back then.
I started..
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NEW YORK A District Court judge here today rejected Dentsu's motion for a summary judgment in the case of Steve Biegel v. Dentsu Holdings.
The ruling, which had been expected, allows Biegel's lawsuit against the agency to proceed, though no date has bee..
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NEW YORK OgilvyOne has landed consolidated direct marketing and customer relationship management duties for Sears Holdings Corp. after a review, the WPP Group agency said.
OgilvyOne bested a handful of other contenders, including Interpublic Group units..
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NEW YORK Yahoo! has scrapped its plan to create dozens of destinations for consumers to celebrate brands.
Dubbed "Brand Universes," the sites were intended to tap into the allure of hot brands—notably those in technology and entertainment—by creatin..
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WASHINGTON While public service advertisements can be effective educational tools, a public health group contends their usefulness is often undercut because they air infrequently and too late at night.
According to a new Kaiser Family Foundation study r..
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NEW YORK The Wall Street Journal's Web site will not be entirely free as has been widely expected, and special content will likely command a higher subscription fee under new owner News Corp., the media conglomerate's chairman and CEO Rupert Murdoch said..
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