PURCHASE, N.Y., April 30 /PRNewswire-FirstCall/ -- PepsiCo today announced the acquisition of V Water, a leading vitamin water brand in the UK. V Water is a leading brand in a dynamic and growing category. The brand was launched in 2005, and now has a range of six flavours. All products are made with spring water, and have no artificial flavours, sweeteners, colours or preservatives. The V Water range contains a number of added vitamins, minerals and herbal extracts including Vitamin C, Zinc, Selenium and Ginseng.Garrett Quigley, General Manager, PepsiCo UK and Ireland, said: "V Water provides us with a strong platform for expansion into a fast growing market, and reflects PepsiCo's global commitment to transforming our portfolio of products and extending our range of healthier beverages. The UK is a key market for us, and we are extremely excited about developing a relationship with V Water in the UK, which will enhance and contribute to the long-term growth of the V Water brand."
PepsiCo is one of the world's largest makers and sellers of waters, sports drinks, juice and soft drinks. The acquisition of V Water in the UK will create significant opportunities, and PepsiCo is committed to investing in the V Water brand and building an exciting future for the company.
The two founders of V Water, Walter Faulstroh and Chris Coleridge, said: "V Water has positioned itself in the UK market as "The Vitamin Water" since 2005. Joining V Water's exciting brand and people to the powerful PepsiCo family will allow us to continue to expand and fulfil the full potential of V Water. We are very excited to be leading the expansion of the value-added water category in the UK."
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