NEW YORK, July 2 /PRNewswire/ -- WPP public relations agencies Cohn & Wolfe and GCI Group have merged to create a dynamic global agency singularly-suited to the transformed communications environment. The new firm, to be called Cohn & Wolfe, offers a powerful combination of breakthrough, brand-building creativity and pioneering digital and social media strategies. Cohn & Wolfe will be led by industry veterans Donna Imperato as Chief Executive Officer and Jeff Hunt as President."This is an exciting time in our industry where movements in social and digital media, corporate social responsibility and the power of the consumer are all changing the communication landscape," said Imperato. "To succeed in this environment, clients need an agency with a great range of expertise and bold, original thinking. By combining our resources, Cohn & Wolfe instantly becomes one of the few agencies in the world with the breadth, depth and creativity to turn any communications challenge into a powerful idea."
Cohn & Wolfe's renowned heritage of brand-building and creative programming, combined with GCI Group's award-winning expertise in digital and social media strategies will enable the firm to focus on ideas that connect clients to the people who matter to them, through the most effective communications channel, and in the most appropriate voice. The new firm will service an impressive roster of clients across many sectors and geographies.
"We are excited about the opportunities this new agency creates for our people and our clients," said Hunt. "Cohn & Wolfe will be known for a disruptive and unconventional approach. With great talent in social media, search and other digital media assets, a renowned culture of creativity, and extensive research and brand planning resources, we are uniquely positioned to deliver the sort of programs clients need to stand out and succeed in what is a fascinating, albeit noisy, communications environment. Our combined skills will help deliver great customer satisfaction and attract and retain the industry's top talent."
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