ANN ARBOR, Mich.--(BUSINESS WIRE)--International customer satisfaction firm CFI Group today announced a new strategic partnership with OLC Global, a leading teleservices company. CFI Group will leverage the expertise of OLC Global’s business to business sales division to drive sales growth of CFI Group’s CallSat® and other products designed to help a broad range of businesses improve customer service and customer satisfaction with the call center.Using the proven methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), CFI Group is able to quantify the link between drivers of customer satisfaction and financial outcomes.
“OLC Global will help us deliver CallSat® to the front doors of call centers around the United States,” said Sheri Teodoru, CEO of CFI Group. “Their relationship with the call center industry allows us to disseminate ACSI-based customer satisfaction research and analysis to call center managers who are eager to improve financial results without sacrificing satisfaction.”
“We’re excited to partner with such a highly regarded customer satisfaction measurement and management firm,” said Tom O’Connor, CEO of OLC Global. “Justifying improvements and resource allocation decisions become much simpler when you can determine what elements of the customer experience will have the most impact on satisfaction, loyalty, and revenue. With CFI Group, we’re about to make those resources a lot more accessible.”
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